“Our clientele range from all walks of life irrespective of gender. Of late, we have been witnessing a significant increase in our male clients. If women go for cosmetic surgeries can men be far behind? Anthropologists have regarded the physical attractiveness to be an important factor in the development of personality and social relations. Physical appearance can play a vital role on how you are being judged, whether for an employment, social opportunities, friendship, sexual behavior, or marriage. Even intelligence, talent and honesty are, sometimes, directly associated to attractive people without consciously realizing it. These facts along with layoffs in jobs not only make the women go for cosmetic surgery but men too would want to cover that extra mile and correct their physical appearance,” remarks Anthony Giudice, Cosmetic Harmony Sales Supervisor.
Statistics by ASPS (American Society of Plastic Surgeons) shows that out of total 1,669,026 cosmetic surgical procedures performed in 2008, a 13% (220,169) were performed on men. The top five male cosmetic surgical procedures in 2008 were Nose reshaping (75,000), Eeyelid surgery (31,000), Liposuction (27,000), Breast reduction (18,000), and Hair transplantation (13,000).
“However, ccosmetic surgery is not like just applying cosmetics that enhance the facial appearance temporarily. It is the permanent enhancement of whole body or body parts. Hence, we in Cosmetic Harmony believe in educating our clients before they make a decision.
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